01117cam a2200301 i 4500 771583330 TxAuBib 20171115120000.0 170718s2017||||||||||||||||||||||||eng|u bl2017030275 9780316314046 HRD 28.00 0316314048 HRD 28.00 NjBwBT eng NjBwBT rda IMmBT NjBwBT TxAuBib rda Kim, W. Chan, author. Blue ocean shift [Book] : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. First edition. New York : Hachette Books, 2017. xi, 322 pages : illustrations ; 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. 20171115. Eleanor Steele Blocher Endowment Fund. New products. Market segmentation. Mauborgne, Renée, author.